Information We Collect

When you visit our website or interact with us through our WhatsApp Business services, we may collect certain personal information that you voluntarily provide. This may include your name, email address, phone number, and any other information you choose to share when contacting us, using our services, or filling out forms on our website or WhatsApp platform. Additionally, we may collect non-personal information such as your IP address, browser type, operating system, browsing behaviour on our website, or metadata related to your use of our WhatsApp Business services (e.g., timestamps and technical data). For WhatsApp Business services specifically, we may collect and process:

• Message content: Any text, media, or attachments sent to us or to our clients via WhatsApp.
• Phone number: Used for identification and communication purposes.
• Interaction history: Records of your communication with our WhatsApp services for quality assurance, troubleshooting, or analytics.

Use of Your Information

We use the information we collect to:

• Provide and improve our website and WhatsApp Business solutions
• Respond to your enquiries, messages, or requests on WhatsApp
• Facilitate the delivery of custom WhatsApp Business solutions to our clients
• Personalise your experience on our website or WhatsApp platform
• Analyse and monitor the usage of our WhatsApp Business services to enhance functionality and user satisfaction
• Ensure compliance with applicable laws and regulations governing WhatsApp usage
• Provide troubleshooting, technical support, or data recovery in case of issues related to WhatsApp Business solutions

POPIA Compliance

We are committed to complying with the Protection of Personal Information Act (POPIA) and ensuring that your personal information is handled responsibly and transparently. This means:

• Lawful Processing: We process your personal information only for purposes that are lawful, reasonable, and relevant to our business activities.
• Consent: By providing us with your personal information, you consent to the processing of that information as outlined in this Privacy Policy. You may withdraw your consent at any time by contacting us.
• Access and Correction: You have the right to request access to your personal information and to correct or update it where necessary.
• Right to Object: You may object to the processing of your personal information for certain purposes, such as direct marketing.
• Data Minimisation: We collect only the personal information that is necessary for the purposes outlined in this policy.
• Security Safeguards: We take reasonable steps to protect your personal information from loss, damage, unauthorised access, or disclosure.
• Third-Party Sharing: Where necessary, we may share your information with authorised third parties, but only in accordance with the requirements of POPIA.

For further details about your rights under POPIA, please contact us.

WhatsApp-Specific Data Handling

• Third-Party Integration: Our WhatsApp Business services may integrate with the WhatsApp Business API or other third-party tools. These tools are governed by their own privacy policies, and we encourage you to review them. For WhatsApp Business API interactions, your data is processed according to WhatsApp’s Privacy Policy and any applicable Terms of Service.
• Encryption and Security: Messages exchanged via WhatsApp are end-to-end encrypted by default. However, certain metadata or records of interactions (e.g., timestamps or chat labels) may be processed and stored to support service delivery and analytics.
• Consent for Automated Messaging: By interacting with our WhatsApp Business services, you consent to receiving automated responses or updates, as specified in the terms of engagement.
• Data Shared with Clients: As a provider of custom WhatsApp Business solutions, we may act as a data processor for our clients. Any personal information shared via WhatsApp with our clients is governed by their privacy policies. We recommend reviewing the respective client’s privacy practices if applicable.

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience and gather information about how you use the website. Cookies are small data files stored on your device that help us remember your preferences and understand your usage patterns. You can control the use of cookies through your browser settings, but please note that disabling cookies may affect your ability to use certain features of our website.

Third-Party Services

We may use third-party service providers, including WhatsApp’s Business API and related tools, to assist us in operating our website, conducting our business, or serving you. These third-party providers may have access to your personal information but are obligated to protect it and use it solely for the purposes we specify. Our website may also contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Data Security

We take the security of your personal information seriously and implement reasonable measures to protect it from unauthorised access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your data.

Data Retention

We will retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights

You have the right to access, correct, update, or delete your personal information, including any data processed through our WhatsApp Business solutions. If you wish to exercise these rights, please contact us using the information provided below. We will respond to your request in accordance with applicable law and POPIA requirements.

Children’s Privacy

Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information from our records.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, to comply with legal or regulatory requirements such as POPIA, or to incorporate new WhatsApp Business-specific clauses. We will post the updated Privacy Policy on this page, and the changes will take effect as soon as they are posted. Your continued use of the website after any changes indicates your acceptance of the updated Privacy Policy.